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AGMS Trading:
About Us

Welcome to AGMS Trading, a dynamic and innovative company that connects markets and industries with a commitment to excellence, sustainability and vision. Founded in 2018 in Santiago de Compostela, Spain, AGMS started as a leader in the beauty industry, delivering high-quality international products to the domestic markets. Guided by an unwavering dedication to quality and innovation, we have since evolved into a multifaceted company serving diverse sectors in Europe and the Middle East.

Today, AGMS Trading thrives at the intersection of opportunity and transformation, specializing in three main areas: seafood and port equipment trading, hospitality and tourism consulting, and general consulting. Our reach transcends borders, connecting premium European products and innovative concepts to the GCC region, including Saudi Arabia, Bahrain, Qatar and Kuwait.

From bringing fine Spanish seafood to the Middle East, to developing The Edge Resort, a six-star luxury destination located at the famous “edge of the world” in Saudi Arabia, AGMS is a testament to wise leadership and innovation.

Our consulting services are also transforming industries with expertise in tourism, leisure, engineering and specialized events, such as Riyadh’s first health and beauty exhibition, Plasters, which will redefine the beauty industry in the region.

At AGMS, we are led by a team of exceptional leaders who combine more than a century of experience in various industries. President Celia, CEO Solène Ibanez, Director of Operations, our Business Development and our Commercial Director are guiding AGMS with a shared vision to create sustainable and impactful solutions tailored to the unique requirements of our customers and markets.

Our mission is clear: connecting continents, transforming industries and uncovering hidden opportunities through personalized services, innovative solutions and unwavering integrity. At AGMS, we are not only connecting markets but redefining them.

Discover how to build the future, one alliance, one project and one opportunity at a time.

Our Mission

“By connecting continents and redefining industries, AGMS Trading unites Europe’s innovation and heritage with Saudi Arabia’s Vision 2030, driving sustainable growth, transformative opportunities and a shared future of prosperity through innovation, excellence and integrity.”

At AGMS, our mission is to connect continents and industries, creating meaningful connections that promote sustainable growth and prosperity. In an era when Europe is transforming its economic landscape to include innovation, green energy and digital transformation, and as Saudi Arabia leads its Vision 2030 to diversify its economy and establish itself as a global hub for trade, tourism and innovation, the AGM is committed to being at the forefront of this transformation.

Our goal is to deliver exceptional value through innovative solutions, sustainable practices and culturally compatible partnerships that empower markets and communities. By connecting Europe’s heritage of excellence and craftsmanship with the ambition and dynamism of Saudi Arabia and the GCC region, AGMS creates opportunities that redefine industries, unleash potential, and build a future where progress is inclusive, transformative, and lasting.

Our mission is not only to support the aspirations of the present, but also to lay the foundation for a future of shared prosperity, driving progress through innovation, integrity and an unwavering commitment to quality.

Our Purpose

At AGMS Trading Company, our purpose is rooted in redefining industries and setting new standards for innovation, quality, and sustainability. We are driven by a mission to bring to the market something never seen before-solutions, products, and experiences that challenge the ordinary and inspire progress.

Our purpose is not just about business; it’s about creating meaningful impact. By combining visionary thinking with cutting-edge innovation, we strive to unlock potential in every project, product, and partnership. Whether it’s introducing groundbreaking concepts in luxury development, bringing untapped resources to global markets, or reshaping industries with transformative solutions, AGMS is committed to being a pioneer of the extraordinary.

We believe in driving change by merging creativity, expertise, and sustainability into everything we do. Our purpose aligns with the ambitions of our partners and markets, delivering results that transcend expectations and leave a lasting legacy. At AGMS, we aim to not only meet the demands of today but to inspire the possibilities of tomorrow.

Our journey is guided by a passion for innovation, a commitment to excellence, and a vision to transform the future-one bold step at a time.

Our History

AGMS Trading Company began its journey as MAQUIYOU, a pioneering beauty and cosmetic services provider founded in 2018. Initially designed to offer personalized beauty treatments—such as haircuts, manicures, physiotherapy, and wedding styling—through an innovative online platform, the business quickly gained momentum. By mid-2019, all legal procedures were completed, and the platform was ready for launch. However, the unexpected COVID-19 pandemic disrupted the industry, forcing MAQUIYOU to reinvent itself.

Instead of closing its doors, the company adapted, transitioning into a cosmetics trading firm and online marketplace. The new model aimed to introduce affordable, high-quality beauty products to the market, aligning with the evolving needs of consumers.

By 2023, after two years of success, MAQUIYOU secured a strategic investor and underwent a major restructuring. This led to a shift in business focus towards international trade, with an emphasis on the Middle East, resulting in its transformation into AGMS Trading Company. This strategic move opened doors to a broader portfolio, including the export of premium seafood from Spain to Saudi Arabia, Bahrain, Qatar, and Kuwait, filling a major gap in the high-end seafood supply chain. Additionally, AGMS expanded into advanced electronic components and infrastructure solutions, leveraging Saudi Arabia’s rapid growth under Vision 2030.

Landmark Projects and Key Partnerships

A turning point in AGMS’s evolution was the launch of The Edge Resort, a groundbreaking six-star luxury resort set in Saudi Arabia’s breathtaking “Edge of the World.” This project quickly gained recognition as a benchmark for sustainability, luxury, and innovation, bringing together global industry leaders such as Renato Lincoln Architects, PwC, Parsons, AECOM, Egis, Alter, and WSP.

AGMS is also behind PLASTURAT, Riyadh’s first Plastic Surgery and Aesthetic Exhibition, set for November 2025. This event, developed in collaboration with Expert House Group, Tahaluf, Benchmarking, and DSG, is positioned to make Saudi Arabia a global hub for aesthetic medicine and plastic surgery.

Expanding into Tourism and International Markets

Recognizing the potential in global tourism, AGMS partnered with Tcara Trips and FlyMusic Tourism, forming a strategic alliance that secured a multimillion-dollar deal with TBO, the world’s leading travel operator. This collaboration boosts tourism between South America and Saudi Arabia, showcasing the Kingdom as an emerging global destination for adventure, culture, and luxury tourism.

Shaping the Future of Business

AGMS Trading Company continues to bridge industries, cultures, and markets, leveraging its expertise in international trade, project development, and event management. With a relentless drive for innovation, excellence, and sustainability, AGMS is shaping the future of luxury hospitality, infrastructure, tourism, and events across continents.

With a growing global footprint, AGMS is poised to lead transformative projects, create new investment opportunities, and redefine the landscape of premium trade and development.

Our Leadership Team

At AGMS Trading Company, our success is driven by a team of visionary leaders who bring decades of experience, innovative strategies, and an unwavering commitment to excellence. Meet the exceptional individuals who guide AGMS toward a future of transformative growth and lasting impact.

Montserrat Celia - Chairwoman

With over 20 years of leadership experience, Montserrat Celia has been a force of transformation in the seafood industry, successfully managing one of Spain’s most renowned mussel farms in Galicia. Her entrepreneurial vision has created over 1,000 jobs and established the farm as a top revenue-generating enterprise in Spain. As Chairwoman of AGMS Trading Company, Montserrat channels her expertise, passion for sustainable growth, and sharp strategic insights into driving AGMS’s international expansion and setting new industry standards. Her leadership serves as the backbone of AGMS’s commitment to innovation and excellence.

Suellen Ibañez - Chief Executive Officer

A visionary entrepreneur and co-founder of AGMS, Suellen Ibañez combines over seven years of experience in Spain’s fashion and beauty industry with a passion for creating groundbreaking business opportunities. Having worked with top brands such as Zara, Sephora, and Sphera, Suellen has honed her ability to identify market trends and develop forward-thinking solutions. As CEO, she oversees AGMS’s global operations, focusing on delivering exceptional value to clients while fostering sustainable growth and innovation. Suellen’s leadership is central to AGMS’s ability to navigate complex markets and adapt to evolving global demands.

Operations & Business Development

AGMS Trading Company boasts a highly experienced Operations & Business Development team with over 25 years of expertise in managing large-scale projects across Europe, the Middle East, and South America. This team specializes in infrastructure development, urban planning, and construction management, delivering excellence in luxury hospitality, retail, and energy sectors. With a proven track record that includes landmark projects such as the Cuatro Torres in Madrid, the Biodiesel Plant in Rotterdam, and various high-profile developments across Latin America, AGMS ensures the seamless execution of complex projects. These representatives play a pivotal role in driving the company’s growth and ensuring its success in dynamic global markets.

Commercial & FInance

AGMS Trading Company’s Commercial & Finance division is dedicated to driving international business development and implementing robust financial strategies to support sustainable growth. With a focus on managing client relationships, expanding market reach, and delivering tailored, high-quality solutions, this team ensures the company’s operations remain strategically aligned with global market demands.

Representatives based in Europe and the Middle East bring extensive expertise in commercial strategy and financial management, enabling AGMS to adapt to diverse market requirements and maintain a competitive edge. The Commercial & Finance team plays a critical role in shaping AGMS’s expansion strategy, optimizing resources, and ensuring each partnership is built on a foundation of trust, innovation, and financial excellence.

International Development

At AGMS Trading Company, our International Development division is the cornerstone of our global operations, leveraging decades of expertise across Europe, the Middle East, and South America to drive impactful growth and transformative opportunities. With representatives strategically positioned in key markets, AGMS is uniquely equipped to navigate the complexities of international business, foster cross-cultural collaborations, and deliver tailored solutions that align with global trends and regional needs.

Our team brings an impressive track record of managing large-scale projects in diverse industries, including infrastructure, luxury hospitality, retail, energy, and sustainable development. From landmark developments such as the Cuatro Torres in Madrid and the Biodiesel Plant in Rotterdam to innovative projects across Latin America and the GCC region, AGMS has demonstrated its ability to deliver excellence at every stage.

The International Development division is also at the forefront of advancing AGMS’s commercial and financial strategies. By identifying emerging opportunities, expanding market presence, and cultivating strong partnerships, we ensure the company remains a trusted and dynamic player in the global economy. This commitment to innovation and excellence allows us to support our clients in achieving their goals while contributing to sustainable and inclusive growth across industries.

At AGMS, International Development is more than just a department – it is the driving force behind our mission to connect markets, transform industries, and shape a future where progress and prosperity are shared across borders.